The 2012 Election is finally over. I’m extremely relieved. It was too long and too nasty. What made it tolerable were the interesting, creative and powerful ways in which individuals, organizations and communities used social media to engage with the issues and candidates and to resist and disrupt the election process. While I can’t begin to list the variety of ways that social media was a part of the election, I thought I’d mention just a few that I’ve been thinking about on this November 7, 2012, the day after President Obama was re-elected (Hooray!).
A few days ago, I wrote about how some people were using amazon online reviews to challenge and disrupt Mitt Romney’s “binders full of women” comment in the second presidential debate. These online reviews are only one small example of how people used social media during the election season. Many used humor to resist. There were memes with buff dude Paul Ryan and with Romney and his love for Big Bird/hate for Sesame Street and longing for more “horses and bayonets.”
Others used social media to connect, mobilize and educate voters on their rights and the issues. Just a few examples on election day: People shared in the ritual of voting by posting photos on Instagram, detailing their experiences as Facebook status updates (or by clicking on the “I Voted” button) or as tweets with the hashtag, #ivoted. They supported those who were waiting in long lines to vote by encouraging them to #stayinline (via twitter), empowering them with important information about their rights as voters and providing them with a space for sharing their own stories about voter problems/abuse.
@Room34 and I did our annual live-tweeting of Halloween last night; this morning I turned it into a storify. I also included some of my history with teaching the movie in the story. There are a few lines that I’d like to revisit:
The first year that I taught feminist theory in a Women’s Studies department in 2006, I screened it on Halloween day. The class discussed it, along with Carol Clover’s classic theory on “the final girl” from her book, Men, Women and Chainsaws. I remember thinking that I had the coolest job ever; I got to watch and critically discuss Halloween on Halloween! I wish I still had that same passion for teaching in women’s studies. Oh well, that’s another story.
It’s nice to remember that there was a time when I really enjoyed the teaching. I wonder if that will ever come back or if it’s gone forever?
Recently, I’ve noticed a creative and playful approach to subverting, challenging and resisting oppressive norms and the people, institutions or products that promote them: writing a critical/humorous review of a product online. How long has this been going on? I’m not sure, but I started to see them right after the second presidential debate and Romney’s “binders full of women” comment:
There were all sorts of excellent critical responses to Romney’s ridiculous comment; Tumblrs, twitter accounts, memes were created even before the debate was over. For a good overview, check out Binders Full of Women: Know Your Meme. While it was great to see so many different creative and critical ways in which to respond to Romney, I was particularly struck by the online reviews of binders on Amazon that playfully resisted and challenged Romney’s remark. Here are just a few, found on the review page for an Avery economy binder:
I scrolled through at least 8 pages of these and they were all reviews that explicitly addressed the Romney comment. Not all of the reviews offered a critical/feminist critique of women’s roles in the workforce, but most of them did, like these:
I should note that around page 24, Romney supporters/Obama critics began posting their responses. On the whole, these responses did not seem to adopt the humorous approach and were aimed directly at critiquing President Obama and not addressing or clarifying Romney’s extremely problematic record on women’s issues. Here’s an example:
Spending time this Monday morning looking through and thinking about these reviews, has made me curious and prompted to pose many questions.
Questions
How did this review intervention begin? Were the acts of resistance/critique spontaneous? Did the first review inspire others to leave their own “binders full of women” reviews?
What impact did/does/will these reviews have on voters, especially women voters?
Are these reviews forms of resistance? Are they, as Time Magazine’s article on them suggests, a snarky joke? How/when can snark and humor be used for critique and talking back?
Do Republican/Romney supporters engage in playful and humorous critiques of the debate? Where? How? What do these look like? What tone do they take?
What is the relationship between critical thinking and consumerism going on here? What do these reviews “do” to our understanding of consumerism and to our expectations concerning online stores and what we will find or do on them?
In general, I’m fascinated by the various playful responses to the Presidential debates. I’m still thinking through what I think of these reviews and the “binders full of women” meme. Here are a few of my tentative conclusions:
Tentative Conclusions
Without social media, especially Tumblr, where I first heard about then, I wouldn’t know about these resistant reviews. I’m sure they have shown up on twitter feeds and facebook timelines for lots of people too. While this might seem like an obvious point, it’s important to note the impact of social media on how many of us process, engage with and understand the Presidential election season. Social media can provide many of us (but not all) with access to alternative (as in, alternative to mainstream media’s talking heads and endless polls) sources and spaces for reading, producing and sharing content.
These resistant reviews enabled strangers to temporarily create a safe space for sharing frustrations about larger systemic problems concerning women and work and about Romney’s troubling approaches to women’s issues. On page 8, I found this review:
These spaces weren’t safe (anyone could read them and able to post their own snarky responses). However, they did provide a way to make visible the experiences and feelings of women who aren’t just resumes (objects) collected in a binder and who shouldn’t just be talking points for the candidates. In talking back through their reviews, these reviewers attempted to hold Romney accountable for the less-than-truthful (bullshit) claims that he was making and how they did/did not accurately reflect his past actions and his proposed policies as president.
These are not grand refusals, but, in the spirit of Michel Foucault, small acts of resistance that have the potential to subvert and disrupt. They become more significant when we think about them in the context of the wide range of ways that debate viewers (and followers of the debate through twitter or facebook), critically engaged with the debate.
Playful and humorous responses to the candidates like these reviews are an opportunity to have important conversations about the nature of resistance and its relationship to humor, how/where resistance is possible through social media, and how Romney and Obama address and think about women.
Note: This isn’t the first time that resistant reviews have shown up on Amazon. Reviewers also talked back to the Bic’s for Her Ballpoint Pen.
This November is the 40th anniversary of Free to be…you and me. The television special, which aired on March 11, 1974 (3 months before I was born) and was shown repeatedly in my elementary school in North Carolina, was my introduction to feminism. In honor of the anniversary, I thought I’d post some of my online lectures about the film; I’ve screened parts or all of it in many of my classes.
Feminist Debates, Fall 2011
Final day of class, December 13, 2011
In “Feminist Education for Critical Consciousness” (in Feminism for Everybody), bell hooks argues for the need to give children access to a feminist education. Is this possible? Necessary? What would it look like? Did you have access to feminist education when you were younger? If so, what were (weren’t) you taught?
On our last day, I thought I’d show you my introduction to feminist/feminist values: Free to be…You and Me.
I’m a child of the 1970s (born in 1974). When I was in elementary school in North Carolina, the entire school watched the Free to be…you and me film (Videos/VCRs didn’t exist yet…yes, I’m that old) during an assembly. Everyone was really excited because it was a long film–a whole 45 minutes!–and long films meant less class time. Anyway, I don’t remember much of what I thought about the film back then (I was probably 6 or so). Yet, I’m sure some of it seeped into my consciousness, helping shape how I experience the world and how I see myself and my relationship to others.
Originally a book/album created by Marlo Thompson, with a little help from Gloria Steinem, Free to be…you and me was turned into a one hour TV special. It first aired March 11th, 1974 (3 months before I was born). You can find out more about the history of the project here. Several years later, it became a popular film to show in schools around the country (like mine in North Carolina. It was also shown in Minnesota).
It stands as one example of feminist mass-based education. Would such a show be possible now? What sorts of feminist (or feminist-friendly) films did you see in elementary school? If we were to create a feminist resource for kids, what would/could/should it look like?
Here’s one of my favorite songs from the show:
Note: Rosey Grier was a football player during the 1970s. I really like how “Free to be…you and me” challenges the stereotype of who does cry (girls/women) and who isn’t supposed to (boys/men). In addition to having Grier sing the song, they also show a series of images of all sorts of people crying. As I was searching through youtube for this clip, I also found this one from Barney, “It’s OK to Cry”:
Barney is singing to little Beth about how it’s OK for her to cry. Does this song undercut a feminist message to boys (and all children), that its alright for everyone to cry?
April 11Youth/Children and Values Readings:
Martin, Karin. “William Wants a Doll”
Berstein, Susan David. “Transparent” film clips: Free to be…you and me and Tomboy
Direct Engagement Question for the week (students were required to post comments on these questions):
What does it mean to engage in gender-neutral child rearing?
How are gender and sexuality connected in terms of child rearing and the development of gender identities? This is a key part of Martin’s argument–I am curious about what you all think she is saying with this argument and if you agree with it or not.
We will be watching the clip from Free to be…you and me, “William Wants a Doll” in class on Monday.
You can check out the lyrics here). What sorts of strategies (theories of gender, etc) are going on in this song? What do you think about how this song frames William’s behavior in terms of his role as a father?
In her essay, Martin describes one of the critiques made against socialization theory, that it offers an “exaggerated view of children as unagentic, blank slates” (457). (How) are children active participants in their gendering process? How do they process and reflect on their own gender performances (their practices, actions, etc)? Are they just products of socialization? Or, are they both projects of socialization and agents who negotiate their gender identities/roles/expectations?
What are some of the main messages from the cartoon?
Why is gender something that has to be policed?
In the cartoon how do you interpret the representation of the intersections of gender and race? If you don’t see the explicit connection between gender and race/ethnicity does it matter that this Alex – the tomboy – is a Latina character?
What do you think of the representation of the mother character?
This is meant to be a tool for teachers learning how to teach – is this affective in this sense? What value do you see in encouraging dialogues around these issues to occur through this movie?
Is it possible to raise children in a gender-neutral environment? How do toy advertisements discourage this and encourage rigid gender divisions?
Nosecage | April 15, 2011 1:20 PM
I am going to try to keep this comment relatively brief, as I know we all have so much work to be getting done. I was, however, a little bummed that we didn’t get to address “Transparent” by Susan Bernstein in class last week. I think it’s a really important article to critique and engage with, so I wanted to bring some of my curiosities up here on the blog and see if we could have a bit of a discussion.
My main concern here is that we understand that Bernstein’s perspective is quite problematic on a couple of levels. The article is not meant to be taken as an authoritative perspective on what it means to raise kids with gender-neutral values. Bernstein does nothing to address the consequences of her kid’s gender non-conforming behavior, which can be severe and damaging. Throughout the article, Bernstein writes from a stance that suggests an almost utopic (not-a-word; adjective form of ‘utopia’) understanding of the world. As early as the third paragraph she says, “…it’s a commonplace to encourage children to try on all sorts of identities.” Really? I think not.
She at one point explains to Nora (her daughter) that, “…once in a while boys grow up and decide to be women, and the other way too.” This seems like an overly simplistic description of transgenderism, if not outright misinformation. Most transgender folks I know don’t ‘decide’ to be transgender, or to transition to living as some other gender than they were assigned at birth, it’s something they need to do in order to begin the process of being comfortable with their bodies–which I would argue is an undeniable human entitlement. While I understand that some of the complexities might be hard to put into language that young children can comprehend, it’s important to not set them up with assumptions that could potentially lead to transphobia (“If they’re simply deciding, why don’t they just not do it?”) Is this all we can say to kids to trouble sex/gender assignment? Can’t we work outside gender binaries to ensure our children have a full range of ways of expressing their gender and, more importantly, their personhood?
Perhaps even more troubling is the way Bernstein deals with and addresses Nora’s eventual move toward gender conformity. She praises Nora’s androgyny as if it were the ultimate answer to gender troubling–some phase on the path to personhood at which we can all arrive and feel at ease. Bernstein also largely ignores the question of Nora’s sexuality, which clearly deserves to be addressed.
Finally, the second to last sentence of the article, “Today’s multiplication of options, though inevitably a challenge, definitely bespeaks a better chance for adult postgender happiness,” almost critiques itself. Bernstein’s uptopic vision is made so apparent in this sentence that I’m not even sure what else to say. Postgender!? Equivalent to color-blindness!? Eek.
Thanks, nosecage, for beginning this discussion. I agree that it is important to be critical of this essay and I think you do a great job of raising some key points of concern. As I was reading this essay, I also found myself writing all over the margins: what about the consequences of violating gender norms? In many ways, this story of Nora seems very utopic. The recent s**tstorm over a boy wearing pink nail polish demonstrates that “playing with gender norms” has serious consequences–consequences which are exacerbated by social media and the ability to spread violations so rapidly and effectively across the interwebz.
I also agree that sexuality needs to be a big part of this discussion. In many ways, Bernstein’s essay and her promotion of postgender happiness seems to be an extension of the second wave gender-neutral parenting techniques and the “free to be…you and me” attitude that was always haunted by heteronormativity and the threat of homosexuality (this gets hinted at when Bernstein discusses Nora’s “baby dyke” haircut on page 4). How are negotiations of gender tied to negotiations of sexuality?
This essay is from the perspective of Nora’s parent and not Nora. What might Nora’s narrative about growing up and negotiating the gender binary look like? How might she talk about the experience of being mis-identified at the hotel or being accused of being in the wrong bathroom? We focused our discussion on family values from the perspective of feminist parents and their attempts to educate kids/youth. How can youth be engaged in the process of educating? Check out Put This on the Map and their video about reteaching gender and sexuality (created in the wake of the It Gets Better Campaign from last fall).
Nosecage | 
sara |